I have a long commute.
I was driving home yesterday, crawling along on the Interstate, listening to a great Star Wars audiobook, and I looked over at the car in the lane beside me. I could hear his stereo. It was playing one of the Harry Potter books. Inside was a guy just chilling, enjoying the ride. I couldn't hold back a big grin. It had been a rough day for me, and I wanted nothing more than to get home, hug my wife, have dinner and maybe light up some cheeba. But here was this guy on the road next to me, a stranger in his own personal space, who looked like he would be fine if the drive took hours. I saw that and it cheered me up. That was when I realized I could actually do a lot better job making my ride enjoyable. I found myself staring at the guy and he must have felt my gaze. He looked over at me and I gave him a righteous fist pump and a huge grin. Thankfully, he didn't think I was crazy (or just some muggle) and he waved sheepishly back. What followed was a period of awkward brotherly love as our cars moved apart and sometimes grew closer again. Since that day, I have cleaned my car bigtime and stocked it with all the essentials so that when I'm in rough traffic, I will always have a good book to listen to and plenty of snacks and stuff to drink.
I yearn for the day that I can make my living as a writer, where I don't have to make the soul-crushing drive. But until then, I will make the best of it.
Making the best of it actually opens doors. My mind opened up and after traffic relented and I was again speeding along, I had a beautiful realization:
Write knowing that people want badly to consume. We all love spending money on some app or some gadget or some item of clothing or shoes or a book or a movie... We love it. It's hard to remember that as a writer, but it's still true.
Have the fun for them. Then, they will have fun with your work. And you will give them the opportunity to pay for something fun. It's a win-win.
Let's keep this thread going!